Selecting the Right Agent

Choosing Your Real Estate Partner


The Most Important Decision in Your Home Selling Journey

Every successful home sale begins with a pivotal choice—selecting the right real estate partner to guide you through the process. This decision influences everything from your final selling price to how quickly your property sells, and perhaps most importantly, the emotional experience you’ll have along the way.

When homeowners reflect on their selling journey years later, they rarely remember the paperwork or the negotiations in detail. What remains vivid is how they felt—whether they experienced confidence or uncertainty, peace or stress, celebration or regret. At Coughlin Home Group at Greenridge Realty, we understand that your choice of agent shapes these lasting memories.


Why Entrust Your Home Sale to Coughlin Home Group?

The best way to truly understand our unique approach is through a Personal Consultation at your home. This no-obligation meeting allows us to learn about your specific needs, timeline, and goals while giving you the opportunity to ask questions and determine if our team feels like the right fit for your journey.

During this conversation, we’ll walk through your property together, share our honest assessment of its market potential, and outline a customized strategy designed specifically for your situation. You’ll experience firsthand the attentive listening and personalized guidance that defines our client relationships.


The Coughlin Difference: A Partnership Built on Trust

While every home selling experience is unique, here’s what you can consistently expect when partnering with our West Michigan real estate experts:

Relationship-Focused Approach

We begin by listening—truly listening—to understand your motivations, concerns, and desired outcomes. Your goals become our mission, guiding every recommendation and decision throughout your selling journey.

Unmatched Accessibility

Questions don’t follow business hours, and neither do we. Our team remains readily available through phone, text, or email whenever you need guidance, reassurance, or answers. You’ll never feel alone in the process.

Home Preparation Expertise

First impressions matter tremendously in real estate. We provide practical, cost-effective recommendations to showcase your property’s best features and address potential buyer concerns before they arise.

Strategic Pricing Guidance

Setting the right price is both art and science. We recommend a listing price that maximizes your return while creating excitement and urgency among qualified buyers—the sweet spot that attracts offers rather than just browsing.

Comprehensive Marketing Power

Your home deserves to be seen by the right buyers. We create professional photography, compelling property descriptions, and implement multi-channel marketing strategies that highlight your property’s unique appeal across digital and traditional platforms.

Proactive Buyer Development

Beyond passive marketing, we actively share your listing with our network of buyers already searching in your area. We also generate excitement among fellow agents with qualified clients, creating a buzz before your home even hits the market.

Convenience-Focused Showing Process

We coordinate showings and open houses around your schedule, minimizing disruption to your daily life while maximizing exposure to serious buyers.

Skilled Negotiation Expertise

When offers arrive, our experienced negotiation skills ensure you receive the best possible price and terms. We advocate fiercely for your interests while navigating the complexities of multi-offer situations.

Detail-Oriented Transaction Management

From accepted offer to closing day, we manage the countless details, deadlines, and potential challenges that arise, allowing you to focus on your next chapter rather than paperwork and procedures.

Smooth Closing Coordination

Our support extends through the closing process and beyond, ensuring a seamless transition as you complete your successful home sale.


Your Home’s Story Deserves an Exceptional Telling

Your home represents years of memories, investment, and personal history. When it’s time to pass this cherished space to new owners, partnering with the Coughlin Home Group means entrusting that story to West Michigan’s most dedicated, experienced real estate professionals.

We don’t simply sell homes—we guide transitions, protect investments, and create positive experiences that our clients remember long after the closing documents are signed.

Contact us today to schedule your Personal Consultation and discover why so many West Michigan homeowners choose the Coughlin Home Group to lead their home selling journey.


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